Eat To Perform
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We break the shackles of endless dieting
Eat To Perform puts the focus back on your health so you can break the chain of fad dieting.

Your health is not a 30 day sprint to a number on the scale. You deserve more. 

You deserve to fit into your favorite jeans and feel your best. You deserve to chase your family on the front yard, without your weight holding you back.

That's why we exist. We coach you through diet cycles, teaching you to eat food so your body feels satisfied and thrives, while you lose weight.

We are a team of 70 and we are here to help you step into the person you were born to be. We are here to help you Eat To Perform.

ETP Members rocking their custom Emma shirts. Emma is our own version of Siri. You'll meet her in the ETP app.

Education is at our forefront to serve you best.

Every Coach completes a rigorous ETP certification, in addition to their own personal Nutrition or Personal Training certifications.
We partner with advisors leading the science and research in our industry, including Dr. Susan Kleiner, who you'll meet on member webinars and Sundays with Susan. Dr. Kleiner is a published author and nutrition advisor to the WNBA.
Our diet cycle algorithm was built by wicked smart scientists with PhDs. We tell you exactly when to diet and when to take breaks (yes, you'll take breaks) so you lose the most weight, at the fastest rate.

Meet your Eat To Perform Coaches

Along with their credentials, every Coach started out as an ETP member. Their first-hand knowledge allows them to serve you best. 

ETP Owner Paul
Coach Paul
Owner
ETP Coach Stephanie
Coach Stephanie
Lead Coach
ETP Coach Jaci
Coach Jaci
Lead Coach
ETP Coach Cindy
Coach Tim
Orientation Team
ETP Coach Morgan
Coach Morgan
Orientation Team
ETP Coach Sonya
Coach Sonya
Orientation Team
ETP Coach Becky
Coach Becky
Coaching Operations Manager
ETP Coach Jess
Coach Jess
Customer Support Operations Manager
ETP Coach Cindy
Coach Cindy
Eat To Perform Certified
ETP Coach Crystal
Coach Crystal
Eat To Perform Certified
ETP Coach Adrienne
Coach Adrienne
Eat To Perform Certified
ETP Coach Betsy
Coach Betsy
Eat To Perform Certified
ETP Coach Devon
Coach Devon
Eat To Perform Certified
ETP Coach Elijah
Coach Elijah
Eat To Perform Certified
ETP Coach Elizabeth
Coach Elizabeth
Eat To Perform Certified
ETP Coach Felicity
Coach Felicity
Eat To Perform Certified
ETP Coach Francine
Coach Francine
Eat To Perform Certified
ETP Coach Tavia
Coach Tavia
Eat To Perform Certified
ETP Coach Jeff
Coach Jeff
Eat To Perform Certified
ETP Coach Jillian
Coach Jillian
Eat To Perform Certified
ETP Coach Kylie
Coach Kylie
Eat To Perform Certified
ETP Coach Lindsay
Coach Lindsay
Eat To Perform Certified
ETP Coach Catherine
Coach Catherine
Eat To Perform Certified
ETP Coach Maria
Coach Maria
Eat To Perform Certified
ETP Coach Sarah
Coach Sarah
Eat To Perform Certified
ETP Coach Tara
Coach Tara
Eat To Perform Certified
ETP Coach Jenni
Coach Jenni
Customer Service
Tori
Customer Service
Hi there, I'm Paul. 

And I was obese.
A decade of boom and bust dieting got me there. Finally, I said to myself “I am too smart to be this unhealthy.”
 
I realized there had to be a more strategic way of dieting. And here’s the "secret" I figured out: Short, focused periods of fat loss are the key to losing weight. I learned to diet intense, within a defined period of time.
I lost 93 lbs through this method.

I went on to hire really smart PhDs to test and refine my plan. And now six years and 250,000 people later, Eat To Perform is here to break the chain of bad diets.

I built the method and have kept weight off. And now it's your turn.

Paul Nobles, Eat To Perform Founder

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